Explain How Marketing Creates Utility and the Different Types of Utility

question 124

Essay

Explain how marketing creates utility and the different types of utility created.Illustrate using the example of an ice cream vendor at Bondi Beach.

---

Definitions:

Sugars

Sweet-tasting, soluble carbohydrates, essential for energy source in living organisms, and come in various forms including glucose, fructose, and sucrose, commonly found in fruits, vegetables, and honey.

Transmembrane Proteins

Proteins that span the entire membrane of a cell and are involved in a variety of cellular processes including signaling, transport, and enzymatic activities.

Lipid Bilayer

A thin polar membrane made of two layers of lipid molecules, fundamental to the structure of cell membranes.

Hydrophobic

Describing molecules or substances that do not mix with or repel water.