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How does a website such as www.seek.com.au create both place and time utility?
Brand Licensing
The agreement that allows one company to use another's brand name, trademark, or intellectual property for a fee, expanding brand presence and generating revenue.
Product Life Cycle (PLC)
A concept that describes the stages a product goes through from its introduction to the market through its growth, maturity, and eventual decline.
Product Differentiation
A marketing strategy that involves distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Product Positioning
The process of strategically defining a product's image and value proposition in the target market's mind.
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