The Challenge for Marketers Is to Create an Attractive ________,A

question 17

Multiple Choice

The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.

• A)product position
• B)target market
• C)mass market
• D)value proposition
• E)market segment

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Definitions:

High Level

Describing something of great importance or rank, or operations concerning overarching strategies or concepts.

Life-Threatening Hobbies

Activities that involve a high risk of harm or death, often pursued for the thrill or excitement they provide.

Arousal

Arousal is a physiological and psychological state of being awake and reactive to stimuli, involving activation of the autonomic nervous system and endocrine system.

Drive-Reduction

A theory in psychology that explains motivation as being based on the goal of reducing needs created by physiological drives or states.