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A ________ Is a Distinctive Group of Customers Within a Larger

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A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.


Definitions:

Glands

Organs or tissues in the body that create chemicals that control many bodily functions.

Hormones

Biochemical substances produced by various glands in the body that regulate and control bodily functions and behavior by circulating in the bloodstream.

Adrenal Glands

Glands at the top of each kidney that are responsible for regulating moods, energy level, and the ability to cope with stress.

Epinephrine

Also known as adrenaline, it is a hormone and neurotransmitter involved in the body's fight-or-flight response.

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