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What Are Matching Funds? Where Do They Come From? Why

question 75

Essay

What are matching funds? Where do they come from? Why have recent candidates,including John McCain and Barack Obama in 2008,forgone matching funds?


Definitions:

FCC Regulations

Rules and guidelines established by the Federal Communications Commission governing communications by radio, television, wire, satellite, and cable in the United States.

Pretesting

A method used to evaluate the effectiveness of advertisements, messages, or campaigns before they are fully launched.

Control

The process of steering or managing activities and processes to achieve organizational goals and objectives.

Immediate Feedback

The instant information provided in response to an action, which is crucial for learning and improving in a timely manner.

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