Examlex
Which of the following is a commonly used set of standards for computer communications?
AIDA Approach
A classic marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action.
SPIN Approach
A sales technique that focuses on Situation, Problem, Implication, and Need-payoff to better understand and address customer needs.
FAB Presentation
A selling approach focusing on Features, Advantages, and Benefits of a product or service to persuade customers.
Referral
A recommendation from one person to another, directing someone towards a particular service, product, or professional.
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