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It is certain that the equilibrium quantity will rise when:
Nestlé
A Swiss multinational food and drink processing conglomerate, known for its wide range of products including coffee, dairy, and confectioneries.
General Mills
A multinational manufacturer and marketer of branded consumer foods sold through retail stores.
Cereal Partners Worldwide
A joint venture between Nestlé S.A. and General Mills Inc. focused on producing and marketing breakfast cereals globally.
Channel Captain
A dominant firm in a distribution channel that exercises authority and power over activities of other channel members.
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