Use the following to answer questions:
Figure: Demand for Online Movie Rentals 
-(Figure: Demand for Online Movie Rentals) Use Figure: Demand for Online Movie Rentals.A decrease in the price of movie tickets (a substitute) would result in a change illustrated by the move from:
Definitions:
Product Mix
The complete set of products and/or services offered by a company to its customers, encompassing variety, features, and quality levels.
Service Ideas
Innovative concepts focused on improving or introducing new services to better meet customer needs or solve specific problems.
Sources
refers to the origins or providers of information, materials, or resources.
Introduction Stage
The stage of the product life cycle that occurs after the firm launches the product into the marketplace and innovators begin to buy it.
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