Examlex
Stocks are usually riskier than bonds but also typically earn a higher rate of return than do bonds.
Intensive Distribution
A distribution strategy where a company sells its products in as many outlets as possible to maximize coverage and sales potential.
Density of Distribution
The extent or thoroughness of a product's availability across different outlets and locations.
Retail Outlet
A physical or digital store where consumers can purchase goods or services.
Target Market Coverage
The extent to which a business reaches its defined target market through its marketing efforts.
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