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Morgan Company has the following segment revenues for fiscal 2014 and 2013.
Prepare a horizontal analysis of the segment data using 2013 as the base year.
Behaviorism
A scientific approach to understanding human and animal behavior, focusing on observable and measurable behaviors rather than mental processes.
Reinforcement
In behavior psychology, a stimulus which increases the likelihood of a preceding behavior to occur again.
Behaviorists
Psychologists who focus on observable behaviors and the ways in which behaviors are learned, dismissing thoughts and emotions as causes for behavior.
Thorndike
An influential psychologist known for his work on learning theory and the law of effect, which states that actions followed by positive outcomes are more likely to be repeated.
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