Examlex
Which of the following statements is correct?
Advertising Burnout
A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.
Sleeping Effect
A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.
CS Decreasing
A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.
Cognitive Learning
A style of learning that emphasizes understanding, organizing, and applying information logically and systematically.
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