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Which of the Following Statements Is Correct

question 17

Multiple Choice

Which of the following statements is correct?


Definitions:

Advertising Burnout

A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.

Sleeping Effect

A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.

CS Decreasing

A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.

Cognitive Learning

A style of learning that emphasizes understanding, organizing, and applying information logically and systematically.

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