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What is the relationship between applied research and theory testing?
Competitors' Actions
involves analyzing and responding to the strategies, movements, and decisions made by rival businesses in the marketplace.
Customers' Preferences
The tastes, likes, or desires of consumers that influence their purchasing decisions.
External Force
Factors or influences originating outside an organization that necessitate change or adaptation by the organization.
Organizational Restructuring
The process of changing the structure or organization of a company to increase efficiency, effectiveness, or to adjust to new objectives.
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