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It is sometimes said that program evaluation research is susceptible to Type II errors. What does this mean?
Big Data
Large volumes of data that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Volume
The quantity of something, measured in terms of units, such as sales volume, which refers to the number of units sold within a particular period.
Research Design
A systematic plan outlining how a research project is conducted, including the methods and procedures used to collect and analyze data.
Consumer Population
The group of individuals or entities that are potential or actual buyers of products and services in a given market.
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