In a Study That Produces Both a Main Effect and an Interaction

question 29

Short Answer

In a study that produces both a main effect and an interaction, why is it important to interpret the interaction first?

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Definitions:

Competitive Analysis

The process of identifying key competitors and evaluating their strategies, strengths, and weaknesses to establish a competitive advantage.

Competitors

Other businesses or individuals offering similar products or services in the same market, competing for customers.

Target Market

Identifies the specific group of consumers at which a product or service is aimed.

Price/Quality Relationship

The perceived value of a product based on its cost compared to its quality, influencing consumer purchasing decisions.