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Describe the main features of a theory, show how research derives from theory and how research outcomes influence theory development, and explain why researchers don't use the word "prove" when discussing theory. Use cognitive dissonance theory as the example.
Collective Conscious
A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society, term coined by sociologist Émile Durkheim.
Statistical Analysis
The process of collecting, examining, and interpreting data to identify patterns and relationships.
Scientific Research
A systematic investigation and study conducted to obtain and analyze information in order to enhance knowledge in a particular field.
Observational Measurement
A method of collecting data by watching and recording behavior or phenomena as it naturally occurs.
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