Examlex
Banks are illiquid because:
Legally Registered
Refers to entities or assets that have been formally recorded and recognized by relevant legal authorities.
Brand Equity
The value and strength of a brand that is determined by consumer perception, recognition, and loyalty.
Functional Benefits
The practical or useful features of a product or service that fulfill customers' needs and provide satisfaction.
Brand Personality
The set of human characteristics associated with a brand, which influence how consumers perceive and relate to the brand emotionally.
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