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Who established the first research and development laboratory?
Prospective Customers
Individuals or entities that are potential buyers of a product or service but have not yet made a purchase.
Behavioral Segmentation
The division of a market into groups based on consumer behaviors, such as purchasing habits or product usage.
Observable Actions
Behaviors or activities that can be seen and measured, often used in research to gather data on consumer habits or employee performance.
Benefits Sought
The specific advantages or positive outcomes that consumers desire when choosing among products or services.
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