A Private Good Is _____ in Consumption

question 16

Multiple Choice

A private good is _____ in consumption.

• A)excludable and rival
• B)nonexcludable and nonrival
• C)excludable and nonrival
• D)nonexcludable and rival

---

Definitions:

Marketing Program

A comprehensive plan that outlines the advertising, sales, and promotional activities for a product or service to reach its target market.

Marketing Mix

The set of controllable variables that a business uses to influence consumers' buying decisions, traditionally identified as product, price, place, and promotion.

Cool Mint Chocolate

A flavor profile combining the refreshing taste of mint with the rich, sweet taste of chocolate.

Sustenance

The provision of essentials needed for growth, maintenance, and support, often relating to nourishment or support of life and business activities.