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No individual is willing to pay to provide the efficient level of a public good since the:
Unfreezing
The process within change management that involves overcoming inertia and dismantling the existing "mindset" to overcome resistance to change.
Changing
The process or act of making something different, often in the context of improvement or adaptation.
Refreezing
The process of stabilizing a group or organization after a change has occurred, ensuring that the changes made are permanent and integrated into the norm.
Force-coercion Strategy
A change strategy that pursues change through formal authority and/or the use of rewards or punishments.
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