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Use the following to answer questions:
-(Table: Demand Schedule for Gadgets) Look at the table Demand Schedule for Gadgets. The market for gadgets consists of two producers, Margaret and Ray. Each firm can produce gadgets at a marginal cost of $2 and no fixed cost. If industry output is 300 gadgets produced by Margaret and 200 gadgets produced by Ray and if Ray decides to increase output by 100, Margaret's profit will be _____, and Ray's profit will be _____.
Competitive Parity
A strategy where a company sets its prices or budgets equivalent to its competitors to avoid price wars and stabilize market share.
Percentage of Sales
A financial metric that compares a particular figure or expense to the total sales of a company, typically used to assess the financial health or efficiency of business operations.
All You Can Afford
This is a budgeting approach where advertising spending is based on the amount of funds a company has available, rather than being tied to specific performance objectives.
Evaluation Stage
Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.
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