Use the following to answer questions:
Figure: Consumer and Producer Surplus 
-(Figure: Consumer and Producer Surplus) Look at the figure Consumer and Producer Surplus. An increase in supply will:
Definitions:
AIDA Approach
A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising and sales techniques.
Transactional Selling
A sales approach focused primarily on achieving quick sales transactions rather than building long-term customer relationships.
SPIN Procedure
A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand and address customer needs.
New-Task Buying
The process of making a purchase decision for a product or service that a buyer has no previous experience with.
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