Use the following to answer questions :
Figure: Demand for DVDs 
-(Figure: Demand for DVDs) Look at the figure Demand for DVDs. A decrease in the price of DVD players (a complement) would result in a change illustrated by the move from:
Definitions:
Return on Investment
A financial ratio that calculates the profitability of an investment by dividing the net profit by the initial cost of the investment.
Controllable Margin
The portion of profit or income that a manager can directly influence by controlling costs or increasing sales.
Invested Capital
Funds invested in a company by the shareholders and lenders, used for the purchase of assets and operation of the company, aiming for business growth and profitability.
Expansion Alternatives
Various strategies or methods a company may consider to grow its business operations, such as opening new locations, product diversification, or acquisitions.
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