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Which book illustrates the advantages of specialization using an eighteenth-century pin factory?
Franchising
A method of conducting business wherein a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the franchisee's revenue.
Marketing Analytics
The practice of measuring, managing, and analyzing market performance.
Marketing Performance
The analysis and assessment of the impact and effectiveness of marketing strategies and activities, based on specific objectives and metrics.
Situation Analysis
The assessment of internal and external factors influencing a company's performance and strategy planning.
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