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Innovative organizations benefit from and require top management support.
Noncash Gifts
Items of value given as presents that are not in the form of currency or monetary instruments.
Consumer Preferences
The tastes, preferences, and priorities that influence the buying decisions of individuals or households.
Marginal-Utility Schedules
Tables or charts that illustrate the additional satisfaction or utility a consumer receives from consuming an additional unit of a good or service.
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