A Transformational Leader

question 5

Multiple Choice

A transformational leader

• A) has a high need for affiliation.
• B) intellectually stimulates followers.
• C) guides employees by clarifying roles and tasks.
• D) motivates employees through use of rewards.

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Definitions:

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.

Marketing Communications

The various methods and tools used by a company to relay messages and information to market its products or services.

Promotional Mix

A blend of different marketing methods such as advertising, sales promotion, public relations, direct marketing, and personal selling used to achieve specific marketing goals.

Prospective Buyers

Individuals or entities showing interest in purchasing products or services.