Market Segmentation Means

question 17

Multiple Choice

Market segmentation means

• A) dividing the total market into groups of people with similar product needs.
• B) randomly choosing groups or segments of people to target for product sales.
• C) selling a variety of products at a variety of stores nationwide to increase sales.
• D) identifying sales managers to cover specific segments of the country.
• 151

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Definitions:

Stakeholder Orientation

The approach of a company that prioritizes the interests and well-being of all its stakeholders, including employees, customers, shareholders, and the community.

Primary

Refers to the first or most significant in order or importance.

Tertiary

Relating to the third level or stage of something; in education, it refers to post-secondary education such as universities and colleges.

Normative Approach

An aspect of ethics that concerns the criteria of what is right or wrong, focusing on the moral standards that guide behavior within a society or organization.