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Studies on How Children and Adults Use Analogical Reasoning

question 33

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Studies on how children and adults use analogical reasoning:


Definitions:

Signalling Value

The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.

Linking Value

The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.

Use Value

The usefulness of a good or service as determined by its ability to satisfy needs or wants, as opposed to its exchange value or price in the market.

Properly Positioned

describes when a product, service, or brand is effectively marketed to appeal to its target audience or market segment.

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