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Information technology has spawned a whole new series of corporations called e-businesses.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.
Observational Learning
A learning process through which behaviors are acquired by watching and imitating others.
Primary Reinforcers
Stimuli that are naturally rewarding and satisfy basic biological needs, such as food, water, and warmth, and do not require learning to be effective.
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