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Describe the basic assumptions of Vygotsky's contextual theory of play, illustrating each point you make with a specific behavioral example. Why is the context of play such an important factor to consider?
Awareness
The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.
Interest
A fee paid for the use of borrowed money, typically calculated as a percentage of the principal amount.
Feedback Loop
Allows the receiver to communicate with the sender and thereby informs the sender whether the message was received and decoded properly.
IMC Process
Integrated Marketing Communications Process is the practice of aligning a company's messaging across all marketing channels to provide a consistent and seamless customer experience.
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