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Research has shown that
Behavioral Economics
The study of how psychological, social, cognitive, and emotional factors affect economic decisions and the implications for market prices, returns, and resource allocation.
Retail Stores
Physical or online outlets that sell goods directly to consumers for personal or household consumption.
Behavioral Economist
An economist who studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.
Individual Decision Making
The process by which an individual selects among alternative choices based on preferences, resources, and information.
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