The Critical Decision That Led to the Decline of Kodak's

question 127

Multiple Choice

The critical decision that led to the decline of Kodak's success was

• A)failing to market the company's new digital product line.
• B)the switch to a matrix organizational structure.
• C)laying off two-thirds of the employee base.
• D)failing to embrace the change from film to digital.

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Definitions:

Self-Serving Bias

A cognitive bias that involves people attributing their successes to internal factors while blaming failures on external factors.

High Self-Esteem

A positive evaluation of oneself and feeling confident in one's own abilities or worth.

Spotlight Effect

Overestimating others' noticing and evaluating our appearance, performance, and blunders (as if we presume a spotlight shines on us).

External Locus

An external locus of control refers to the belief that outside forces, beyond an individual's control, significantly influence life events and outcomes.