Examlex
Groupthink is one of the reasons cited for the tragedy of the Challenger space shuttle.
Product Variety
The range of different products or services offered by a company or available in a market.
Cost Economies
Refers to economies of scale where the average cost per unit of production decreases as the volume of production increases.
Horizontal Differentiation
Products differ in ways that make them better for some people and worse for others.
Vertical Differentiation
A product difference that, from everyone’s perspective, makes a product better than rival products.
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