Which of the Following Statements Regarding External Communications Is Accurate

question 158

Multiple Choice

Which of the following statements regarding external communications is accurate?

• A)Press releases are intended to inform employees of happenings within the organization.
• B)Ad fees are based on the perceived value of the audience who watches,reads or listens to the channel where the ad appears.
• C)The key to a successful external communication to customers is to keep the business message formal and professional.
• D)Blogs are shrinking in popularity,because people want information in a shorter,more concise fashion.

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Definitions:

Creditors

Individuals or entities to whom money is owed by a debtor.

Promotional Campaign

A coordinated series of marketing messages and activities aimed at generating awareness or stimulating demand for a product or service.

Competitors' Strengths

The unique advantages or positive attributes that competitors possess, which can include superior technology, market position, or customer service.

Just-In-Time Processes

A strategy in manufacturing and inventory management where materials and products are produced or acquired only as needed for immediate use, minimizing waste and storage costs.