Analyzing Zappos Success Using Herzberg's Two-Factor Theory of Motivation Would

question 88

Multiple Choice

Analyzing Zappos success using Herzberg's two-factor theory of motivation would suggest that addressing

• A)hygiene factors,like being among the best paid employees in the retail industry,are the only reason for the firm's success.
• B)content factors,like the collaborative atmosphere each employee creates are the only reason for the firm's success.
• C)motivators,like the autonomy in customer service,are the only reason for the firm's success.
• D)hygiene factors and motivators all help to contribute to Zappos' success.

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Definitions:

Drag Queen

An individual, typically a man, who dresses in women's clothes and often performs for entertainment purposes, embracing exaggerated femininity.

Cross-dresses

The act of wearing clothes traditionally associated with the opposite sex.

Entertain

To amuse, engage, or host someone or a group of people through performances, activities, or hospitality.