You Are a Trained Expert in Interpreting the Themes of Responses

question 152

Essay

You are a trained expert in interpreting the themes of responses to the TAT.You get the following story based on the respondent's viewing the TAT picture in your book: Jacqueline is a recent graduate of The University of Michigan,now employed as a marketing specialist at a Fortune 500 firm.She has just completed her first marketing campaign for the firm.The campaign was a major success.She is looking once more at the plaque the vice president of marketing awarded her to commemorate the campaign's success.Analyze this story to determine the key themes,and then indicate which of McClelland's needs seem most prevalent.Finally,briefly describe what the implications are for managing this employee.

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Definitions:

Blinking

A rapid, involuntary action involving the immediate opening and closing of the eyelids to lubricate and protect the eye.

Meter Stick

A measuring stick one meter long, used for measuring lengths or distances.

Peripheral Nervous System

The portion of the nervous system that consists of nerves and ganglia outside of the brain and spinal cord.

Myelin

The fatty substance that surrounds and insulates the axons of some neurons, enhancing the speed of electrical signal transmission.