Security,safety and Social Equality Are All Examples of

question 138

Multiple Choice

Security,safety and social equality are all examples of

• A)cultural assumptions.
• B)cultural artifacts.
• C)cultural values.
• D)cultural orientations.

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Definitions:

Core Customer Value

The basic problem-solving benefits that consumers are seeking.

Product Offer

A proposal made by a seller to potential buyers, detailing the terms of sale and attributes of the product or service.

Associated Services

The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service.

Product Lines

Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.