Describe Some Forms That Organizational Change Takes

question 116

Essay

Describe some forms that organizational change takes.

Understand the role of ethics in business decisions and organizational culture.

Analyze the implications of globalization on workforce diversity and organizational strategy.

Understand the steps and key components of the innovation process.

Recognize the importance of organizational culture and how it influences innovation and organizational behavior.

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Definitions:

Market Segment

A subgroup within a larger market, defined by its own unique preferences or characteristics, targeted by marketers for specific strategies.

Product Line Extension

This involves adding new products to an existing range to attract more customers or meet their varying needs.

Product Class

A broad category of products that serve a similar function or are used in a similar manner.

New Brand Name

The creation of a new name for a product, service, or business that aims to encapsulate its branding strategy and differentiate it from competitors.