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The strategic contingencies model suggests
Income
This is the financial gain (money) earned by an individual or entity, usually over a period of time, through work, investments, or business ventures.
Demand
The total amount of a good or service that consumers are willing and able to purchase at various prices during a specified period.
Complementary Goods
Products or services that are used together, where the use of one increases the value of the other.
Substitute Products
Goods or services that can be used in place of each other; when the price of one increases, demand for the substitute is likely to increase.
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