An Example of an Operational Decision Is

question 102

Multiple Choice

An example of an operational decision is

• A)Should we consider a merger with our biggest competitor?
• B)How often do I go back to the stockroom to get additional products for display?
• C)Should we develop a new corporate structure?
• D)Which advertising firm should we choose for our fall advertising campaign?

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Definitions:

Interest Awareness

The process of recognizing and understanding one's own interests or the interests of a target audience.

Direct Marketing

Sales and promotional techniques that deliver promotional materials individually.

Marketing Communications

involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.

Targeted

Aimed or directed at a specific group of consumers or market segment.