Steve Kerr's Phenomenon,"the Folly of Rewarding a While Hoping for B

question 94

Multiple Choice

Steve Kerr's phenomenon,"the folly of rewarding A while hoping for B" is demonstrated by

• A)a manager failing to acknowledge an employee who stayed after hours for one week to complete a report for an ill coworker.
• B)a manager who fears his top sales person will leave if he criticizes him for being 15 minutes late every day.
• C)a manager who promotes a subordinate known for his propensity to argue with his coworkers so that subordinate can be transferred to another department where an individual just retired.
• D)rewarding a manager who orders the release of a shipment of manufactured parts full of defects to meet a deadline in spite of the company's highly advertised quality commitment.

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Definitions:

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.

Direct Marketing

A type of advertising strategy that seeks to deliver a message directly to consumers, through methods such as mail, email, or phone calls, without intermediaries.

Customer Databases

Collections of information about customers, including their contact details, buying habits, and preferences, which companies use to manage customer relationships effectively.