Which of the Following Approaches Is NOT a Viable Option

question 94

Multiple Choice

Which of the following approaches is NOT a viable option to manage the similarity/attraction phenomenon?

• A)Develop a formal mentoring program that assigns new employees a mentor in the firm.
• B)Provide management training programs that make managers aware of the similarity/attraction phenomenon.
• C)Develop a recruiting program based upon peer referrals.
• D)Attend to new employees as they enter the organization and during their early stays in the firm.

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Definitions:

Reactive

Describes a response to events or situations rather than initiating or influencing them.

Customer Needs

The wants or requirements that consumers express to have satisfied by purchasing goods or services.

Black Box Model

A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.