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The success of Flat World Knowledge is surprising because the textbook industry is characterized by
Degree of Operating Leverage
A ratio that quantifies the sensitivity of a company's operating income to its sales, demonstrating the impact of fixed and variable costs on profitability.
Fixed Costs
Fixed costs that stay the same no matter how much is manufactured or sold, including expenses for rent, employee salaries, and insurance charges.
Hard Rationing
A situation where companies cannot obtain funds for projects despite having positive net present values due to external financing constraints.
Capital Funds
Financial resources that are used to fund a company's operations and growth, typically sourced from equity or debt.
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