Examlex
The clear gel inside a cell is called __________.
PSP
stands for PlayStation Portable, a handheld game console developed by Sony.
Fraudulent Marketing
Deceptive or misleading marketing practices that intentionally mislead consumers for the benefit of the advertiser or marketer, often leading to consumer harm.
Match-up Hypothesis
A theory suggesting that the effectiveness of an advertisement is significantly higher when there is a congruent match between the endorser and the product being endorsed.
Celebrity's Image
The public persona and attributes associated with a celebrity, often carefully crafted through media, endorsements, and public appearances to influence perception and reputation.