On October 30, Seba Salon, Inc

question 101

Multiple Choice

On October 30, Seba Salon, Inc. issued a 90-day note with a face amount of $60,000 to Reyes Products, Inc. for merchandise inventory. Assuming a 360-day year, determine the proceeds of the note assuming the note is discounted at 8%.

• A) $55,200
• B) $64,800
• C) $58,800
• D) $61,200

Interpret the significance of brand coolness, relevance, and authenticity in brand equity.

Understand the use of qualitative and quantitative research in building and measuring brand associations.

Recognize the importance and applications of ethnography and netnography in brand management.

Comprehend the role and utility of projective techniques and conjoint analysis in brand research.

---

Definitions:

Informal Marketing Research

Informal Marketing Research involves gathering market data and insights in a non-structured manner, often through casual conversations, observations, or unsolicited feedback.

Newly Reduced Hours

The shortening of operating, working, or service hours from what was previously established or expected.

Customer Comments

Feedback or opinions provided by customers regarding their experience with a product or service.

Top Management

The highest level of managers in an organization, including positions such as CEO, CFO, and other executives who are responsible for strategic decision-making and company direction.