Instead of Providing Arguments in Favor of a Political Candidate,ads

question 2

Multiple Choice

Instead of providing arguments in favor of a political candidate,ads may build political support by associating pictures of the candidate with emotion-evoking music and images.This strategy best illustrates

• A) central route persuasion.
• B) cognitive dissonance.
• C) peripheral route persuasion.
• D) role playing.

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