Cognitive Dissonance Theory Was Proposed by

question 38

Multiple Choice

Cognitive dissonance theory was proposed by

• A) Fritz Heider.
• B) Phillip Zimbardo.
• C) Leon Festinger.
• D) Solomon Asch.

Understand cognitive dissonance and the mechanisms by which people resolve dissonance.

Describe the process of attitude change and the factors that influence this process.

Explain how stereotypes are formed, maintained, and can lead to self-fulfilling prophecies.

Understand the key factors that influence interpersonal attraction and relationships.

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Definitions:

Monopolistic Competition

A market structure where many companies sell products that are similar but not identical, allowing them some power to set prices.

Oligopoly

A distinct form of market where only a few companies have significant influence over industry prices and competition.

Herfindahl Index

A measure of market concentration used to determine the competitive landscape by summing the squares of the market shares of all firms in the industry.

Market Shares

The segment of a market dominated by a specific company or product, usually represented as a percentage.