Belief Perseverance Refers to

question 77

Multiple Choice

Belief perseverance refers to

• A) a tendency to search for information that supports our preconceptions.
• B) approaching a problem in a particular way that has been successful in the past.
• C) a methodical procedure that guarantees the eventual solution of a problem.
• D) clinging to one's initial conceptions after the basis on which they were formed has been discredited.

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Definitions:

Time Utility

The increase in the value of a product or service by making it available at a convenient time for the consumer.

Place Utility

The value added to products or services by making them more accessible or available to potential users or consumers.

Individual Strategies

Personal plans or methods developed by individuals to achieve specific goals or solve problems.

Unmet Customer Need

A market opportunity that arises from a gap between the current supply of a product or service and its demand.