Garcia and Koelling's Findings on Taste Aversion in Rats Challenged

question 70

Multiple Choice

Garcia and Koelling's findings on taste aversion in rats challenged the previously accepted principle that

• A) positive reinforcement is more effective than punishment in changing behavior.
• B) the US must immediately follow the CS for conditioning to occur.
• C) learning is influenced by the frequency of association between the CS and US.
• D) learning occurs only if a response is followed by reinforcement.

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Definitions:

Profit

The financial gain realized when the amount of revenue gained exceeds the expenses, costs, and taxes needed to sustain the operation.

Nondiscriminating Monopolist

A monopoly that charges all consumers the same price for its product, rather than setting different prices for different consumers or groups.

Total Costs

The sum of all costs incurred in the production of goods or provision of services, including both fixed and variable costs.

Profit-Maximizing Price

The price level at which a company can sell its products or services to achieve the highest profit, considering the cost of production and market demand.