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At One Time Jimmy Was Scared of Dogs Because He

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At one time Jimmy was scared of dogs because he was bitten by one.With subsequent repeated exposure to tame dogs in safe settings,however,his fear of dogs has gradually faded.Jimmy's diminishing fear of dogs best illustrates


Definitions:

Consideration Set

A group of brands or products a consumer evaluates as options for a specific purchase decision.

Smartphone Ratings

Evaluations or reviews that assess the quality, performance, and features of smartphones.

Brands

Represents a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

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