Which of the Following Strategies Best Illustrates the Use of Subliminal

question 103

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A) A department store places flashing red lights near its sale merchandise.
• B) A magazine ad pictures a pack of cigarettes with a beautiful mountain stream in the background.
• C) A church organist plays relaxing background music during a pastor's congregational prayer.
• D) A trim female figure is imperceptibly flashed on the TV screen during an ad for a weight-reduction clinic.

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Definitions:

Operant Conditioning

An instruction method that manipulates the intensity of behaviors through encouragement or inhibitory measures.

Token Economy

A form of behavior modification that involves rewarding desirable behaviors with tokens that can be exchanged for goods or privileges.

Aversive Conditioning

a process of learning involving an unpleasant or harmful stimulus or reinforcement that results in the reduction of an unwanted behavior.

Alcohol Use Disorder

A disorder in which there's a decreased capability to discontinue or control the intake of alcohol, notwithstanding harmful repercussions on personal relationships, career, or health.